Bill Schley - The Micro-Script Rules


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Full Length Book Version
due early 2010

"Once again, Bill Schley shows us how to do the most important thing of all: do it simple!
I love this book."

-- Mark Walsh,
Host of Sirius XM Radio's Left Jab, former CEO, Verticalnet

See Micro-Script Op-Ed in Boston Globe Logo

NEW eBook

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NEW ebook from David ID - by Bill Schley & Carl Nichols

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WINNER "Top 5 Marketing Books of 2006"
by Strategy + Business Magazine

Why Johnny Can't Brand:
Rediscovering the lost art of the Big Idea
by Bill Schley, Carl Nichols
From Penguin Business Books

Download FREE excerpts: Intro (pdf) | Chapter One (pdf)
Book Description...
See complete cover jacket
Order from Amazon.com

Power-of-10
by Adam Zickerman, Bill Schley
HaperCollins © 2002
Book Description...
Order from Amazon.com

The BOSTON GLOBE - Micro-Script Rules - October 2009
The HUB - Dominant is Sexy - Jan/Feb 2006 (pdf)
The HUB - 10,000,000 Flies - Mar/April 2006 (pdf)
The HUB - The Granite Pages - May/June 2006 (pdf)
Sales & Marketing Strategies & News
- What the "P" in Positioning Really Stands For (pdf)
Sales and Service Excellence - A Tag Line Thats Got What It Takes (pdf)
Fast Company - Re-branding (pdf)