Bill Schley, award winning marketer, author and speaker, is delivering a new talk to large audiences in the U.S. and abroad, based on his new book The Micro-script Rules: How ideas break through in the hyper-connected world.

The question:
When survival is on the line, our brains use heuristics -- instinctive Rules of Thumb that simplify the problem and solution, instantly. Today, communicators work in a multi-stress world of economic crisis, consumer revolution and media chaos. Could heuristics hold the key? Is there a magic pill for marketers that cancels out clutter, focuses every message and builds brands in a hyper-connected era?

The answer is a resounding, yes! The secret lies in Micro-scripts -- simple, penetrating "idea bites" that go beyond the kind of messages people will remember -- to the kind of messages people want to repeat. Micro-scripts work the way the brain likes to work -- the ultimate tool for viral, word of mouth marketing.

Today, all communicators need to know The Micro-Script Rules.